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Client Profile: The SFCVB promotes tourism and strengthens the local economy by marketing San Francisco and the Bay Area as the premier destination for conventions, meetings, events and leisure travel.
Problem: After a recent change in leadership the SFCVB faced a profound shift in organizational structure and culture. Along with increasing competition from other destinations, the SFCVB needed to completely overhaul its strategic approach to carrying out its mission.
Results: As a result of the comprehensive analysis and planning work, the SFCVB now has a strategic goal plus a common vision for how they’ll achieve it. Improved internal communications gave a framework for shared knowledge and bolstered performance. Better external communications led to an immediate increase in financial and political support for the SFCVB. In turn, the smoother-running organization gained a sharper competitive edge.
What the Client Said: “NewLevel Group was engaged for this project based on their many years of experience in both the for-profit and not-for-profit sectors. Their experience in strategic planning and organizational development gives them a unique view of the importance of the planning process to the growth of a successful organization.”