Case Studies

Strategic Planning, Fundraising Strategy & Message Development Clínica Verde

Client Profile:  Clínica Verde, meaning “Green Clinic,” is a nonprofit charitable organization formed to build and assist sustainable health clinics that improve maternal and infant healthcare, beginning in Nicaragua.

Problem:  The leadership of Clínica Verde realized, rightly so, that in order to sustain their efforts long term and achieve their goals, they would need to direct their attention to developing an actionable plan, devising a fundraising strategy, and creating a strong message.

Solution:  NewLevel Group planned and facilitated three 2-hour sessions with a subcommittee of the board to provide advice, direction, and review of fundraising strategies and the critical components of a business plan.  Once a plan was developed, NLG worked with Clínica Verde to clearly articulate its mission – “Building a new model of care for families in need “-- for inclusion in an effective fundraising collateral kit.

Results:  As a result of the planning and communications work, Clínica Verde now has a plan, a message, and a kit to further their cause.   Their board members have the tools they need to approach and educate potential donors.  Since completing their work with NLG, Clínica Verde has increased their outreach, recruited new board members, and received additional funding.  In short, they are making a difference in the lives of women and families in Nicaragua.

What the Client Said:
“As a start-up with limited funds, we take every dollar we spend very seriously. Our work with New Level Group was well worth the investment. They helped us sharpen our message and articulate our vision in a way that coalesced the group and moved us forward. As a founder, it was both an enlightening and humbling experience – to recognize the advantage of outside perspective and the benefit of harnessing passion into a clear shared message and plan for action. The group work New Level facilitated with board members not only honed our communication and strengthened our interactions, but saved us time.”
-Susan Dix Lyons, Founder and Chair, Clínica Verde