Reap the Fruits of Your Labor

As vineyard managers and winemakers begin this year’s harvest, winery sales teams and wholesaler reps are preparing for that all-important last quarter. In this issue, Michelle Rowell shares Three Tips on how wineries can help their wholesalers sell more wine.

In Our Own Backyard

It seems that every day we read about another company announcing their support for a great cause. What’s behind corporate social marketing? Why do companies spend millions on these marketing initiatives? What is the impact for them and the organizations they support? Read more about this interesting phenomenon in Lisa Anthony Toller’s article, “Doing Good: Marketing Social Causes.”

Two New Associates Expand Firm’s capabilities

Sandra Call and Carrie Hays have joined NewLevel Group ready to roll-up their sleeves to help clients. Sandra’s extensive experience in special event planning and Carrie’s background in management training and organizational development, particularly for the hospitality and nonprofit sectors, expands our ability to provide a full range of services for clients.