Do you know your DA from your SPA?
Whether you are a wine sales novice or expert, NewLevel Group's Wine Sales Glossary developed by industry pros Michelle Rowell, Kathleen Meek, and Jack Stuart will help you keep your acronyms straight.
Steps to Naming Your Brand.
There are many scenarios requiring a new name from starting a business or re-naming an existing one, to launching a new product or creating a brand line extension. Although the questions will vary slightly depending upon the scenario, the process remains the same. Read Lisa Toller's article, "What's In a Name?" to understand the steps to creating a name that connects with your audience.
Celebrate with The AIWF in Sonoma on April 16th.
The American Institute of Wine & Food is holding its 15th annual Gala Dinner and Rare Wine & Lifestyle Auction on April 16, 2005 at the Lodge at Sonoma. Bidders will be able to choose from many sought-after wines including Shafer, Pillar Rock, Dalla Valle, Château Margaux, Caymus Special Selection, and Vineyard 29, as well as one-of-a-kind finds like a complete set of Julia Child First Edition cookbooks, autographed by the late Julia Child, one of The AIWF's founders, and a one-week stay at a private estate in Tuscany.