NewLevel Group

Welcome to this edition of NewLevel Group's E-Newsletter. We hope that the information in this issue helps you and your organization take the next step…

NewLevel Group

In this issue:

Rolled up sleves

Do you know your DA from your SPA?

Whether you are a wine sales novice or expert, NewLevel Group's Wine Sales Glossary developed by industry pros Michelle Rowell, Kathleen Meek, and Jack Stuart will help you keep your acronyms straight.

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Steps to Naming Your Brand.

There are many scenarios requiring a new name from starting a business or re-naming an existing one, to launching a new product or creating a brand line extension. Although the questions will vary slightly depending upon the scenario, the process remains the same. Read Lisa Toller's article, "What's In a Name?" to understand the steps to creating a name that connects with your audience.

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Grape Cluster

Celebrate with The AIWF in Sonoma on April 16th.

The American Institute of Wine & Food is holding its 15th annual Gala Dinner and Rare Wine & Lifestyle Auction on April 16, 2005 at the Lodge at Sonoma. Bidders will be able to choose from many sought-after wines including Shafer, Pillar Rock, Dalla Valle, Château Margaux, Caymus Special Selection, and Vineyard 29, as well as one-of-a-kind finds like a complete set of Julia Child First Edition cookbooks, autographed by the late Julia Child, one of The AIWF's founders, and a one-week stay at a private estate in Tuscany.

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