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Thirty-year old Napa Nonprofit Gets a Makeover

COPE Family Center was ready for a new look when they approached NewLevel Group for help. Public perception of the organization was still stuck in the past: COPE was originally founded as a child abuse emergency agency, but it had expanded in recent years to provide a much broader scope of family services. NewLevel collaborated with Folia Design to develop a new logo, tagline, website, direct mail campaign, and printed materials that better represented the “new” COPE Family Center. In addition, a six month media plan, press releases, and story pitches were created to build public awareness about the diversity of the organization’s services.