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San Francisco's Demeter Group has the Inside Track

“Position is Everything”, an advertising campaign developed by NewLevel Group for investment banking firm, Demeter Group, had its genesis in research: NewLevel interviewed a select group of Demeter’s clients and discovered that working with Demeter Group gave clients a distinct advantage -- “the inside track” -- when it comes to positioning their food, beverage or wine company for growth or sale. The copy was leveraged for a series of three colorful and eye-catching ads developed by Folia Design.