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Lisa Anthony Toller

ltoller@newlevelgroup.com
(707) 255-5555 x103

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Lisa Toller has worked in business management and marketing for over twenty-eight years for organizations large and small including Stanford University, Judy Hilsinger Public Relations, Feher Young & Associates, Landsing Corporation, Morris Management Group, The Winetasting Network, and MKF.

In her previous position as Director of Marketing for MKF, a wine business advisory firm, she was responsible for the development of the firm’s collateral materials, managing public and media relations, creating advertising, direct mail, and email campaigns, developing the company website, producing numerous events, and serving as the Editor of the MKF Advisor, an internationally distributed quarterly newsletter.

Committed to community involvement, Lisa has led or served numerous local non-profit organizations including the St. Helena Elementary School Site Council, St. Helena Elementary School Parent Teacher Group, Napa Valley Wine Auction Steering Committee, and Soroptimist International.

Lisa helps businesses and non-profit organizations develop and implement innovative and measurable marketing programs that reflect their personalities and goals. At NewLevel Group, she has helped numerous clients including Farella Braun + Martel, The American Institute of Wine & Food, the Children’s Health Initiative Napa County, and Cope Family Center articulate their message and deliver it to the right audience.

Articles by Lisa Anthony Toller

Articles by Lisa Anthony Toller

Act

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Going Green: A Sustainable Change
Small and large, nonprofit and for profit, many organizations today understand the benefits of going green. In addition to a positive impact on the bottom line from reduced energy costs, instituting green standards can result in improved employee morale, greater brand strength, enhanced marketing opportunities, and increased client loyalty. However, it's not enough to simply talk about being ecology-minded; organizations must demonstrate their environmental values by implementing changes that are effective and sustainable something that is easier said than done.
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Doing Good: Marketing Social Causes
Ben & Jerry's does it. So does American Express, Home Depot, and Avon. In fact, one need not look any further than our own backyard to find a number of Napa Valley wineries doing it. What is it? Sometimes referred to as Cause Marketing or Values Led Marketing, this new breed of corporate philanthropy is becoming as common as Chunky Monkey®.
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Communicate

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Do you know your iPod from Your IM?
Webinars, podcasts, instant messaging, viral distribution, blogs, social bookmarking, MySpace, Facebook, You Tube, Web 2.0 – do you feel like you’ve landed on a different planet? I do, and it’s inhabited by beings half my age, all speaking a strange language. If we’re going to survive in this strange, new world of nano-second communications, we had better get up to speed and pronto.
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How to Maintain (and Build) Your Brand in a Weak Economy
Common sense might dictate that organizations reduce expenses – especially discretionary ones like marketing – in an economic downturn, right? Well, at the risk of disappointing every thrifty CEO looking to improve the bottom line, research suggests that not only should you maintain your marketing efforts, you should (dare I say it?) spend more in recessionary times.
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5 Tips to Getting Media Coverage
Journalists are barraged with hundreds of emails, phone calls, and faxes every day from well-meaning business owners, nonprofit executives, and public relations professionals who pitch story after story without any regard to what the journalist really needs: something his or her readers will find interesting. Here are a few keys to get the media to pay attention to your story...
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What's in a Name?
"That which we call a rose by any other word would smell as sweet." Shakespeare may have been a great playwright, but he would have failed Branding 101. A powerful name is a key component to a brand's success and especially critical in today's densely crowded marketplace. A rose by any other name would perhaps smell as sweet but, more importantly, would it sell?
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Comparing Apples, Coffee, and Donuts
What do brands like Apple, Starbucks and Krispy Kreme have in common? Sure, they all have great logos, creative advertising campaigns, and powerful PR strategies, but their success is due to something much less tangible and often misunderstood — the emotional connection the customer has formed with the brand.
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